… is a creative consultant who combines strong strategic marketing expertise with more than 15 years of experience in design and creative direction.
Companies and individuals looking to position, upgrade or reinvent their brand turn to him to discover how a meaningful brand narrative and strong visual storytelling can be a powerful driver for their business. Helder works with both startups and established brands in the fields of publishing, arts & culture and premium goods. His interdisciplinary approach draws inspiration from areas as diverse as cognitive psychology, contemporary art, the popular history of literature and film, and spirituality.
With the successful 2013 launch of SCENTURY, the very first online magazine for perfume storytelling, Helder has also become a recognized authority in the global world of fragrance.
He has worked with leading creative personalities including Julian Schnabel, Peter Saville, Serge Lutens, Wim Wenders and James Franco, and has been the recipient of numerous international awards.
Helder studied art history, interior design and communication design (diploma in 2001) in Cologne and Düsseldorf before moving to Berlin in 2003 to start his career as an independent consultant.
• brand positioning, re-positioning & upgrading
• visual storytelling
• brand narrative development
• creative direction
• individual product development
• professional and social networking
4711 • Becks • Commerzbank • Fragrance Foundation Germany • Hahnemühle FineArt • Hatje Cantz Publishing House • HEXE • Hotel Du Cap – Eden-Roc • IC! Berlin • Neue Nationalgalerie Berlin • Prearo Editore Milano • SCENTURY • NTU Singapore School of Art, Design & Media • Swarovski • Unilever • UPON PAPER • Horst Janssen Museum Oldenburg •(selection)
• The Arts & Olfaction Awards, Los Angeles
• Duftstars – Fragrance Foundation Germany, Berlin
• Duftstars Artisanal Category – Fragrance Foundation Germany, Berlin
• Prix International du Parfumeur Créateur, Paris
• Berlin Student Film Festival, Berlin
• 2 Red Dot Grand Prix
• 3 iF Awards
• 2 Perfume Plume Awards
• 1 Design Award of the FR of Germany Silver
• 1 *ED Award Silver
• 1 *ED Award Bronze
• 1 German Design Award / Winner
• 1 German Design Award / Nominee
AXE magazine • Focus •Fragrantica • Interview Magazine • Monocle Radio • Monopol • Novum • Page • VOGUE • QVEST • Süddeutsche Zeitung • (selection)